Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
BSBPUB403A Mapping and Delivery Guide
Develop public relations documents
Version 1.0
Issue Date: May 2024
Qualification | - |
Unit of Competency | BSBPUB403A - Develop public relations documents |
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Description | This unit describes the performance outcomes, skills and knowledge required to design, produce and edit public relations documents for various target audiences, and to evaluate their effectiveness in the marketplace.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement. | ||
Employability Skills | This unit contains employability skills. | ||
Learning Outcomes and Application | This unit applies to individuals working in public relations roles who are required to develop various marketing communication documents. Typically they would do this as part of a team working on a public relations campaign. | ||
Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. |
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Prerequisites/co-requisites | |||
Competency Field | Business Development - Public Relations |
Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
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Elements of Competency | Performance Criteria | |||||||
Element: Research appropriate public relations documents |
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Element: Plan production of communication document |
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Element: Create and edit public relations documents |
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Element: Implement and evaluate public relations documents |
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